Turn a recurring customer-support pain point into a small paid product and put the first version in front of real users.
Write the one-sentence product promise
Name the user, the painful moment, and the outcome without describing implementation.
Interview five freelancers
Ask for the last real approval problem, what it cost, and how they worked around it.
Scope the smallest paid version
Keep one client, one approval link, one decision log, and one reminder path.
Build the approval happy path
A freelancer creates a request, a client approves or comments, and both can see the final decision.
Add the decision history
Show who responded, what changed, and when, without adding a general activity system.
Run two design-partner trials
Observe each partner using their own client request and record every point of hesitation.
Publish the landing and checkout pages
Explain the narrow promise, show the workflow, and offer one simple monthly plan.
Ask for the first paid commitment
Invite the design partners to continue on the paid plan and capture the reason behind either answer.